Strategic B2B Marketing & Communication
Senior marketing and communication expertise for complex B2B, industrial and Energy Transition companies.
20+ years in B2B marketing & communication. From hands-on execution to international director roles and team leadership.
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As companies grow and change, marketing and communication often become more complex too.
More services. More stakeholders. More channels. More ideas.
But not always more clarity.
You may recognise this if
You may not need more marketing.
You may need clearer choices, stronger alignment and a better way forward.
I help you step back, look at the bigger picture and bring clarity to what really matters. From there, we can sharpen the direction, align the right people and turn that into practical priorities your team can actually work with.
Clarify where you compete, who you need to reach and why they should choose you.
Turn the strategy into focused marketing, communication and customer journeys that support the business.
Get leadership, sales, marketing and communication around the same priorities.
Turn direction into clear priorities, ownership and execution, then learn from what works.
Clarity. Direction. Alignment. Execution.
Not sure what fits best? Explore the different options and choose the level of support that matches what your business needs right now.
Understand what’s really going on.
You know something in your marketing is not working as it should, but the real cause is unclear. I assess where strategy, targeting, systems and execution are getting in the way, so you know what needs attention first.
€1,250 excl. VAT
Decide what to do about it.
You need more than another list of marketing ideas. We turn the diagnosis into clear choices about your positioning, priorities and marketing direction, with a focused 90-day roadmap your business can actually execute.
From €3,950 excl. VAT
Make sure it actually happens.
You know where you need to go, but senior marketing ownership is missing. I step in to keep priorities clear, align the people involved and make sure the right work moves forward.
Available selectively
Experience
I’m Katja De Witte, founder of Accretios and a B2B Marketing & Communication Director.
My career took me from hands-on marketing and communication to senior international leadership roles at companies including Stork, Microsoft and Air Liquide.
I have led international teams, advised executives and worked across marketing strategy, positioning, go-to-market, communication, stakeholder engagement and marketing operations.
I understand the boardroom because I have been there.More about Katja
I understand execution because I started there.
From scattered activity to a system that works.
STREAM™ connects the six elements needed to bring structure to marketing and communication.
It helps turn business priorities into focused marketing and communication action.
Strategy without execution creates documents.
Execution without strategy creates noise.
“Katja understands complex topics quickly and knows how to turn them into clear and credible communication for different audiences. What I particularly appreciate is that she combines strategic insight with a practical approach. She brings structure, sees the bigger picture, and helps move things forward in a calm and professional way.”
Edward Doorten
Founder, Green Planet & HyPlanet
“What I value about Katja is that she sees the bigger picture. She asks the right questions, quickly brings structure and helps you determine what really matters. She then translates that direction into something practical you can actually use.”
Patsy Van Olmen
Start by finding the friction.
The Marketing Friction Scan gives you a first indication of where marketing and communication may be getting stuck.
In around 10 minutes, you get a clearer view of where to look first.
Take the free Marketing Friction ScanYou may not need another campaign, channel or marketing tool.
You may need someone who can look at the bigger picture and help decide:
This is where the friction is.
This is what matters now.
This is what we do next.
If your business has evolved faster than your marketing and communication, let’s talk.
Book an introductory call